CAPABILITIES
Public Administration
A public body has two jobs at once: telling people what they need to know, and letting them get things done without coming in. This group does both — the digital communication channel, and small apps that run inside Zalo so people can use them on their phone.
Digital communication channel
Build the body's own information channel: procedures, forms, notices and opening hours — laid out around what a person has to do, not around the org chart.
Content is updated by the body's own staff rather than through engineering, and every change has an owner.
Zalo Mini App
A small app inside Zalo: people open it from a link or a QR code, with nothing to install.
It usually covers looking up a file, booking a slot, receiving notices and sending feedback — the jobs where filling in a long form on a phone is too much to ask.
What this needs from both sides
- A named contact at the body who owns the content.
- The list of things people ask about most.
- The body's Zalo OA account and who administers it.
- The process for receiving and answering feedback.